1. INTRODUCING GCAG
The Global Coffee Alliance for Good (GCAG) is an educational initiative by I'M NOT A BARISTA, dedicated to supporting small coffee farmers. Through free training, essential tools, and resources, GCAG empowers farmers to enhance their farming practices, improve coffee quality, and ultimately uplift their livelihoods.
At TIMEMORE, we believe that great coffee starts at the source. That’s why we are proud to support GCAG by providing high-quality brewing tools and facilitating hands-on training sessions. By working together, we can make a lasting impact—helping those who cultivate the beans we cherish.
2. I'M NOT A BARISTA
I'M NOT A BARISTA® is a non-profit organization dedicated to uplifting the global coffee community. Through storytelling, education, and charitable initiatives, they connect coffee professionals and enthusiasts worldwide.
Their Charity Coffee Wristband Program unites coffee lovers through meaningful design—each wristband tells a unique story crafted by passionate designers who share this mission. 100% of profits go toward supporting small farmers, funding education programs, and strengthening coffee communities.
3. Contributions & Achievements
Since its launch in November 2022, the Charity Coffee Wristband Program has raised over $8,000 to support coffee communities worldwide. Together with their partners, this initiative has helped small coffee farms register their businesses, assisted coffee shops in rebuilding after disasters, supported baristas facing hardships, and funded coffee tree plantations. Every contribution strengthens the resilience and unity of the global coffee community.
4. Brewing a Better Future, Together
Inspired by the everyday moments that coffee brings into our lives, TIMEMORE’s exclusive wristband design reflects the warmth, connection, and shared passion that unites coffee lovers across the world.To help kickstart this program, we have committed $4,000 USD in initial funding and donated 20 sets of brewing tools to small coffee farmers in Colombia. But this is just the beginning—every purchase, every story shared, and every act of support helps us move toward a more sustainable future for coffee farmers.Join us in making a difference. Together, we can brew a better future for the coffee community.